GE has a new series of ads, and for some reason they have decided to have Agent Smith from the Matrix films tell you about the wonders and benefits of GE’s “machines”. Why? In the Matrix, the machines are the bad guys. Technology is something that has rebelled against man and enslaved it and now Agent Smith is telling us about the wonderful health related tech that GE is making. Smith is proud of these “brilliant machines”, but why should we be, machines are something humans are fighting against. Are we seeing something after war? If so why is Smith there? It just gives me a nerd headache.
Also, it has been 10 years since that last Matrix film… isn’t this a bit late? This ad is creepy, but well done.